The MSU signature system enables each college and unit to connect its name with the MSU wordmark, or with the helmet and wordmark, to provide a consistent form of unit identification that is immediately recognizable as Michigan State University. The signature enables units to leverage the equity of the university’s primary marks while strengthening the overall MSU brand.

• To create a unit signature, use the official MSU signature generator. You will be asked to log in with your net ID and password.
• As a form of identification, all units should use the unit name set in Gotham type combined with either the Michigan State University wordmark (wordmark signature) or the combined helmet and wordmark (helmet signature).
• Unit logos may not be used or developed.

WORDMARK SIGNATURES

• The wordmark signature may be used on all external communications, including print and online publications and advertising.
• The horizontal format is preferred, but the vertical option may be used when space does not allow for the horizontal version.
• The college or name may be accompanied by a secondary unit name, as indicated.

HELMET SIGNATURES

To create this signature, you will need the helmet graphic and the MSU type graphic (see sections above):

The helmet signature, which combines a unit name with the MSU helmet mark and the MSU type graphic, may be used on all external communications, including print and digital publications and advertising.

The addition of the helmet enhances visibility, making the helmet signature particularly effective for advertising and promotional purposes.

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Next Section: Additional Use of Logos